Ingeborg approached me for help with rebranding her business, including the creation of a new logo. As her business transitioned from offering both professional photography and sewing crafts to focusing solely on photography, she wanted to remove any references to sewing and reflect her updated services in her branding.
To ensure her new brand identity was consistent and recognizable, I suggested expanding the project to include branding guidelines. I also recommended creating three variations of the logo to ensure it would remain clear and effective across different applications and sizes.
The final design features a minimalist aesthetic that incorporates her initials, full name, and profession, aligning with her vision for a clean and professional brand identity.
Primary logo
Secondary logo
Icon
Paper bag mockup
Tissue paper mockup
Silver stamping mockup
Business card mockup
Social media profile mockup
