For this assignment I had to come up with a brand name for a company that makes dog food and treats. The client also needed a logo, a pamphlet, packaging and POS-display. For the packaging I had to make a physical mockup. The POS-display I made in Adobe Illustrator using 3D.
I added some more elements to the POS-display to add a CTA element. I added a CTA-text on the display stating that if you buy one package you get one free. I also added the Corgi next to the sign as a cardboard figure to be placed next to the display.
On the treats package I made the tuna-flavor icon and text a bit bigger. This change is only shown on the die line picture.
On the treats package I made the tuna-flavor icon and text a bit bigger. This change is only shown on the die line picture.
Mascot-logo
Wordmark-logo
trifold pamphlet
Dog food package - 8 kg
Treats package - 100g
treats package - dielines
Call to action - to be displayed next to the POS
Printed and glued mockup
POS-display. Corgi cardboard figure to be placed next to it
