For the second course assignment in Strategic Design we were to design a logo for a new business called Vegan Van. Vegan Van is a food truck venture started by two culinary students during their studies. They want the speed and convenience of fast food but don't want to compromise on nutrition. Their food is healthy, fresh and organic, and they place special focus on immune-boosting ingredients. On their menu you can find poké bowls, smoothies, salads, soups and smoothies.
I had to design the logo to fit the targeted audience 'yuccies', and create a brand guide.
Primary Logo
Secondary Logo
Mascot
Brand Style Guide
Patterns from Adobe Stock
